Johnson's Baby powder, made especially for babies, clinically proven mild, triple baby protection, keeps babies feeling fresh and playful. We love babies and we understand how to protect your baby's soft delicate skin. That's why we have designed Johnson's Baby Powder to protect baby's skin from excess moisture and leave it soft and smooth. Johnson's Baby powder helps to eliminate friction while keeping skin cool and comfortable. Unlike adult powders, it's made of millions of tiny round slippery plates that glide over each other to help reduce the irritation caused by friction and thus providing soothing comfort to your baby. With a clean, classic scent, this incredibly soft baby powder formula awakens and stimulates your baby's senses making your baby feel fresh and letting your baby play happily with everyone. Moms trust Johnson's always mild, gentle and effective.